The factory is located in Vayots  Dzor  Region,  in  Aghavnadzor  Village, 120 km from Yerevan. The climate and the nature facilitate the growth of perfect grapes for wine. The factory was established in 2000 at the down part of the village. The facilities are newly built. Though the factory is under the construction, it is already well equipped. With the assistance of USDA Marketing Assistance Project, the factory will soon have a laboratory to control the wine quality.

   The  wine  is  made  from  Areni  and  Voskehat  grapes  specific  only  to Vayots Dzor Region. Ginekar uses the ancient Armenian recipes to make traditional Armenian wines. The wine is matured in oak barrels. Ginekar produces three types of wine: red table wines, white dry wines, and semisweet red wines that are currently available in the storage.

   The factory  has  not  yet  entered  the  market,  but  word  of  mouth  has already created demand for the wines. Its pure and clean taste attracts the attention of those who try the wine. With only 4 employees for now, Ginekar is making its first steps into the market.