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Ashtarak-Kat provides high
quality products to 2.
000 stores and supermarkets of Armenia
through 20 special refrigerated vans. To organize better sales
of the products the company provides the stores with special
display-refrigerators.
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During
seven years of operation, the President of the Board of
Directors and the Executive Director Ashot Apoyan, together
with 196 experienced employees, has expanded the assortment,
increased sales, applied effective distribution methods, and
improved the quality control system. The company established
friendly relations with consumers and has a large segment of
consumers loyal to the brand. Also the company’s ice creams
conquered Karabagh and Georgian markets.
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Nicely
designed packages and labels add
value to all the products. Ashtarak-Kat
products are intensively promoted through TV and radio
channels, newspapers, brochures, booklets, and calendars.
Currently the company is developing a Project entitled
“Ecologically Clean Dairy Products”. Ashtarak-Kat sponsors
youth activities, concerts, and other events.
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